Wednesday 24 February 2010

FEB 25 Launch Party for newest SWAY magazine issue - entertainment, cocktails and lite bites

UPDATE: NEW PRESS RELEASE
MEDIA ADVISORY/PHOTO OPPORTUNITY


Sway Magazine Black History Month Blowout Party in Liberty Village

February 25th Sway magazine has inspired some of Canada’s hottest performers to show their support for Haiti. Set in a brand new Liberty Village entertainment studio, the line-up includes iconic crooner Dan Hill accompanied by Joe Sealy, top new artist Kim Davis, Juno Award-winner Sean Jones, and popular comedian Jay Martin, among many many others.
Working with the Consulate General of Haiti in Toronto, partial proceeds from the night will create a scholarship fund for Haitian refugees.
The biggest and brightest of local celebrities are set to attend, among which are many of the artists, performers and media personalities featured in past pages of Sway -- including Divine Brown. Tickets are $20, which includes a one-year subscription to Sway.

Date: Thursday, February 25th
Time: Doors open 6pm
Location: WIDEawake Liberty Studios
171 East Liberty Street, Unit 310 (3rd floor)

Please RSVP to rsvp@kimgraham.ca. For more information please contact publicist.



WANT TO ATTEND/COVER? PLEASE LET US KNOW - rsvp@kimgraham.com or stephen@stephenweir.com
FOR IMMEDIATE RELEASE
SWAY MAGAZINE LAUNCH IS A HUGE PARTY AND A BENEFIT FOR HAITI
February 21, 2010, Toronto ON… Sway magazine hosts the blow-out event of the season February 25th at WIDEawake Entertainment Group’s brand new Liberty Village studio. Co-founded by industry icon Maurice Jones Jr., this state-of-the-art entertainment facility is revving up the hip factor in Liberty Village.
Sway Magazine has inspired some of Canada’s hottest performers to show their support for Haiti, with a line-up that includes iconic crooner Dan Hill accompanied by Joe Sealy, Canada’s number one unsigned artist Kim Davis, Juno Award-winner Sean Jones, and popular comedian Jay Martin. Other performers include former Sugar Jones member Maiko Watson, Drake collaborator Aion Clarke, Keysha Fanfair and Saidah Baba Talibah. Among the biggest and brightest of industry VIP’s set to attend are many of the artists, athletes and celebrities featured in past pages of Sway -- including Divine Brown.
As Canada’s national Black lifestyle magazine, Sway is often compared to established Black culture magazines in the United States. Sway is a glossy quarterly publication about the successes, accomplishments and power of Canada’s Black communities. Despite challenging times in the industry, Sway is on the move with revenue growth up 50% year over year, and a recent expansion across the country into all Chapters and Indigo locations.
Sway kicks off 2010 by bringing together this star power in an exciting new venue to benefit Haitian refugees. Working with the Consulate General of Haiti in Toronto, partial proceeds from the night will help to establish a scholarship fund for Haitian refugees.
“What happened in Haiti is a tragedy that we will not soon forget, but I am so thrilled that Sway can, in some small way, do its part to help out. And what better way for a magazine about inspiration and success to assist than by creating a scholarship fund for Haitian refugees,” says Sway Publisher and Editorial Director Alan A. Vernon.
Consul General of Haiti Dr. Pierre, who will also be attending to support this endeavour, agrees: “A scholarship fund will be very important for encouraging students who now face financial difficulties to still achieve their dreams and fulfill their goals.”
Doors open at 6:00pm for this mélange of intimate performances, custom cocktails by Appleton Rum and Steam Whistle Brewery, and exotic-inspired cuisine from neighboring Liberty Noodle and Black community favourite Harlem Underground. Tickets are $20, which includes a one-year subscription to Sway.
For more information please contact publicist. Please RSVP to rsvp@kimgraham.ca.

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Media Contact:
KG&A Kim Graham & Associates
Trisha Lepper
416 537 5645
trisha@kimgraham.ca

Issued by:
Stephen Weir
stephen@stephenweir.com